What You'll Learn

When it comes to video marketing, many steps precede video content creation, from setting the right goals, identifying the target audience's key characteristics, and choosing the right video format for the job. In this course, you'll learn the basics of setting a communications strategy and planning video content. You will learn:

  • Shape a video marketing strategy using a simple canvas

  • Set measurable goals

  • Define your target audience

  • Identify the sale stage of your target audience and define your communication funnel

  • Choose suitable video formats depending on your goal, target audience and their stage in the communication funnel

  • Choose suitable distribution channels

  • Quizzes

    Validate your knowledge after every lesson.

  • Tasks

    Complete your video strategy canvas following the instructions in the course.

  • Templates

    Use templates and learn by example.

Course curriculum

  • 1

    Introduction

    • Welcome!

    • Meet Your Instructor

  • 2

    Video Marketing Plan

    • Introduction to Video Strategy Canvas

    • Quiz

    • Practical application

  • 3

    Setting Your Goals

    • Goals

    • Quiz

    • Practical application

  • 4

    Defining Your Target Audience

    • Audience

    • Quiz

    • Practical application

  • 5

    Understanding Customer Journey

    • Communication Funnel

    • Quiz

    • Practical application

  • 6

    Video Distribution

    • Channels

    • Quiz

    • Practical application

  • 7

    Selecting Video Formats

    • Video Formats

    • Quiz

    • Practical application

  • 8

    Wrap up

    • Conclusion

    • Feedback

Meet Your instructor

Daniel Ladra

Creative Director / Partner at Playou

Daniel has been a creative director for more than five hundred video projects. He has worked for clients such as Konica Minolta, Skoda Auto, Budweiser, PwC, MasterCard, DELL, Skrill, and others. He and his team have shaped countless stories that brought those projects to life.

Learn essentials of an effective video marketing strategy.

Join the course.