What You'll Learn

When thinking about a marketing video, there are specific steps to follow before you begin. This course will teach you the essentials for planning and producing your marketing (or personal) videos. You'll learn to:

  • Shape a video marketing strategy using a simple canvas

  • Set your primary marketing goal and a few specific and measurable sub-goals

  • Define your target audience

  • Identify the stage of your target audience from a marketing perspective

  • Choose a suitable video format depending on your goal and audience

  • Choose a distribution channel

  • Quizzes & Tasks

    Check your knowledge after every lesson and create your project.

  • Weekly group calls

    Every Tuesday at 5pm (CET) - Oct 26, Nov 2, Nov 9

  • Community learning

    Learn more by asking and sharing with peers and the instructor.

Course curriculum

  • 1

    Introduction

    • Welcome!

  • 2

    Your Goals

    • Video lesson

    • Quiz

    • Assignment

  • 3

    Audience

    • Video lesson

    • Quiz

    • Assignment

  • 4

    Communication Funnel

    • Video lesson

    • Quiz

    • Assignment

  • 5

    Channels

    • Video lesson

    • Quiz

    • Assignment

  • 6

    Video Format

    • Video lesson

    • Quiz

    • Assignment

  • 7

    Final Project

    • Final project

    • Feedback

Meet Your instructor

Daniel Ladra

Creative Director / Partner at Playou

Daniel has been a creative director for more than five hundred video projects. He has worked for clients such as Konica Minolta, Skoda Auto, Budweiser, PwC, MasterCard, DELL, Skrill, and others. He and his team have shaped countless stories that brought those projects to life.

Learn in a community

Join the cohort course.